This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Citing Articles via Scopus Google Scholar Articles by Sewart, J. J. Search for Related Content Social Bookmarking                   What's this?

The Commodification of Sport

Department of Sociology, University of Santa Clara, Santa Clara, CA 95053, U.S.A.

This paper examines a series of changes experienced within sport as it undergoes a process of commodification. It is argued that this process constitutes a degradation of athletic activity. The interpretations of such changes are examined in light of the debate over mass culture and the popular arts. This controversy has centered on whether the nature of modern sport has become debauched as it is subsumed to the logic of the marketplace. It is suggested that puerility has come to dominate sport as modern culture becomes standardised and administered as a commodity. Sport is thus viewed in terms of the tensions between its emancipatory potential and its function as a commodity for social consumption.

International Review for the Sociology of Sport, Vol. 22, No. 3, 171-192 (1987)
DOI: 10.1177/101269028702200303


CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				J. Maguire Bodies, Sportscultures and Societies: A Critical Review of Some Theories in the Sociology of the Body International Review for the Sociology of Sport, January 1, 1993; 28(1): 33 - 52. [Abstract] [PDF]