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International Review for the Sociology of Sport
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The `New' Corporate Habitus in Adventure Racing

Joanne Kay

University of Montreal, Canada jokay{at}zoo.net

Suzanne Laberge

University of Montreal, Canada

This article explores the overrepresentation of management-level corporate participants in Discovery Channel Eco-Challenge (DCEC) as a suggestion of the emergence of a new class — or social group — habitus common to both `new' corporate culture and the adventure racing (AR) field. The current analysis, which examines the parallels between conceptualizations, perceptions and judgements of practice embedded in AR and `new' corporate discourses, has two aims: first, to uncover the practice-generating principle(s) (habitus) in the AR field; second, to explore the relationship between the AR and `new' corporate habitus through AR's purported benefit of `transferability'. Our qualitative analysis is based on participant observation and on 37 semi-structured interviews with AR participants.

Key Words: adventure racing • Bourdieu • corporate • extreme sport • habitus

International Review for the Sociology of Sport, Vol. 37, No. 1, 17-36 (2002)
DOI: 10.1177/1012690202037001002
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[Abstract] [PDF]