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International Review for the Sociology of Sport
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A Detour Through `Nascar Nation'

Ethnographic Articulations of a Neoliberal Sporting Spectacle

Joshua I. Newman

Towson University, USA, jnewman{at}towson.edu

This study offers an ethnographically informed critical interrogation of the spaces and spectacles of `NASCAR Nation'. Informed by a series of open-ended interviews with fans and administrators at NASCAR races, hundreds of hours of participant observation and spatial analysis at these events, and examination of various mediations of NASCAR driver-celebrity, spectacle, and fandom, this project illuminates the processes by which citizenship and entitlement in `NASCAR Nation' are both constructed and contested. The article also investigates the ways in which NASCAR — often referred to as America's `fastest growing sport' — has played a significant role in articulating the hegemonic structures of consumer capitalist neoliberalism and the current regime's brand of faith-based, militarized neoconservativism to the identity politics of stock car racing fandom.

Key Words: identity • NASCAR • neoconservativism • neoliberalism • spectacle

International Review for the Sociology of Sport, Vol. 42, No. 3, 289-308 (2007)
DOI: 10.1177/1012690207088113
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Home page
 Cultural Studies <=> Critical MethodologiesHome page
D. L. Andrews and M. D. Giardina
Sport Without Guarantees: Toward a Cultural Studies That Matters
Cultural Studies <=> Critical Methodologies, November 1, 2008; 8(4): 395 - 422.
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